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17 things for travel agents to stay relevant in the 21st Century

We’ve been hearing about the onslaught of large Online Travel Agencies (OTAs) for a couple of decades now. Undoubtedly, they have disrupted the market (for the better, I might add) by removing unnecessary friction in travel bookings. However, “offline” travel agencies that continue reinventing themselves have prospered in parallel. As a travel agent, there are […]

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How to Manage Your Travel Company in Times of Crisis?

One of the bare truths with which travel agents have to function is that a crisis can hit their travel company at any time. We all witnessed what transpired during the Covid-19 pandemic period from early 2020 to the middle of 2021. Widespread panic and loss of life had set a chain reaction that saw […]

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Automation 101 for Travel Agents: How To Do More With Less?

The travel and tourism industry has experienced a big boost in the last few years. Even the doom and lull of the Covid-19 pandemic have not been able to stall the progress of the sector for far too long. That being said, it is a well-known fact that travel companies routinely face a humongous amount […]

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How to Increase Your Email Open Rates for Travel Business Owners?

What if we tell you that out of all forms of marketing email marketing gives back the loftiest return on investment (ROI)? The average return that one gets through email marketing stands at a staggering 36 USD per dollar spent. This figure is clearly very impressive, especially if you are owning a small to mid-level […]

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How to Create Customised Packages for Clients in 5 Minutes?

As someone who is running a travel company, you should master the art of creating customised packages for your customers at a lightning pace. To reach that level of expertise, you need to get your basics of the trade right first. Since it has become common knowledge that more and more customers are shifting towards […]

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How to Create Your Own Travel Booking Portal in 15 Minutes?

The global travel and tourism industry has been seeing a boom in the last few years. People in every nook and corner of the world are keener than ever to see what a different part of the planet looks and feels like. Under these circumstances, travel portals such as Airbnb and have made huge […]

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How to Use “Bookings Aborted” Data in the Pathfndr Backend to Get Sales?

The issue of cart abandonment is rampant and persistent in the world of online purchases. However, the abandonment of bookings in the travel industry margins out all types of online purchases with a high bookings aborted rate.  In recent times, customer behavior in the travel industry has been more difficult to track than ever. Especially […]

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How to Generate Sales Through Referral Programs for Travel Businesses?

As the online presence in the travel space has increased, so has the need to update your travel business via new strategies. One of the novel approaches in today’s market is the system of referrals.  A referral programme is a technique where a company finds and contacts consumers who appreciate or adore its brand and […]

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How to Create the Right Name for Your Tourism Business?

Choosing the right name for your business can be a challenging but crucial task. A good business name can help to establish your brand, attract customers, and build credibility and trust. However, finding the right name for business is not always easy, and it’s important to carefully consider all the factors that may affect your […]

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The Upcoming Types Of Tourism in 2023

As one of the world’s largest growing industries, the travel industry is ever-changing. Every new season brings in a new change. Be it new technology, trends, demands, or anything you can explore your mind about. We all know that when it comes to trends, different factors are fundamental in influencing them. But the question is, […]