If you have ever thought about how to create a travel website, then the entire process might seem intimidating and complex, but that is simply not the case. As more travel agencies are moving towards the digital landscape by setting up their websites, it’s immensely important for you to establish your online presence as well. Whether you arrange lavish excursions, adventurous trips, off-beat travel or honeymoon tours, you certainly need a website in today’s day and age in order to reach your targeted audience.
Benefits of Building a Travel Website
Before wondering how to create a travel website, you must know about the various benefits of building a travel website. Whether you would like to sell luxury packages and allow your customers to unwind with complete comfort or would like to take the most active adventurers on enthralling treks amidst the snow-clad Himalayas, you need a well-designed white label travel website for the following reasons:
More Exposure via Search Engines
With the right SEO keywords and high-quality content, you can make your travel website rank easily on Google and other search engines. In recent years, most travellers have started using the internet to find information about their next vacation. In this case, you need to keep up with the times and make your website more accessible to holidaymakers. After all, if your website ranks higher on search engines, there are better chances of not only attracting organic traffic but generating organic leads as well.
Creating an Online Presence
When the internet is swarmed with countless travel agents and new brands are cropping up each year, it is extremely important to stand out in the crowd. Your travel website plays a significant role in letting the potential customers know your niche, your strengths and how your build a personalised travel experience for your customers. From quirky copywriting to building a personal connection with your customers through the creative bios of your team members, there are plenty of ways to build a digital persona that sticks with your customers.
Hassle-free Booking Process
Another benefit of building a travel website is that it manages to offer all the details in one place. In addition to uploading enticing HD images of breathtaking tourist destinations, you can also showcase all the tour packages on your website. Moreover, you can display multiple tour dates so that travellers can plan a trip according to their schedule. Not to mention, you can even display itinerary details so that the tourists have an idea about the places they’d be covering on their trip. You can also make the booking process convenient by allowing the travellers to compare the fares and building a simple payment page.
Building Credibility with Testimonials
Nothing builds stronger credibility for your brand than having the testimonials showcased on your website. So, if you are confused about how to create a travel website, make sure that you include all the 5-star reviews on your travel website. This helps in leaving a positive impression on the first-time visitors and lets them know that you not only understand the nitty-gritty of the travel industry but also know how to exactly deliver the best value for money to your customers.
How to Build a Profitable Travel Website
Now, let us guide you on how to create a travel website. From selecting a domain name to finally launching your travel website so that it can help you grow your audience, our platform makes it quite easy for you to build a travel website within 15 minutes for your travel agency.
Step 1: Select your niche
The first step of building a website is to select a niche that works for your travel company. Be it arranging off-beat tours such as flyboarding in Goa or arranging a lavish stay in an opulent resort in Himachal, you must choose a niche that you have good knowledge about.
Step 2: Buy an easy-to-remember domain name
A domain name is the URL address of your website, so it should be unique and easy to remember. It’s recommended that your company’s name and your domain name should be the same in order to avoid any confusion. Also, it helps in winning the trust of your customers. Moreover, your domain name should not have any numbers (unless it is a part of your company’s name as well) or any special characters so that it appears more professional. Finally, ensure that your domain name fully represents your business and your core identity.
Step 3: Select a hosting company
If you have ever searched about ‘how to create a travel website’, then you must be aware that choosing a hosting company is an integral part of building your online presence. A hosting company supports your travel website, allowing it to run smoothly and offering all kinds of plugins and features that will enhance the user experience.
Pathfndr is the best platform to build a travel website. You can build an AI-powered website that boasts of a dynamic travel search platform. From millions of mapped routes to simple travel booking management tools, Pathfndr makes it easy for you to deliver unique travel booking experiences to your customers.
Furthermore, Pathfndr allows you to create special promo codes in order to boost bookings on your website as well as download invoices and excel sheets without any hassle.
Step 4: Set up your travel website
The next step in building your travel website is designing it optimally. Once you have zeroed in on a niche and understood your target audience, then you must direct your attention towards setting up your travel website. There are various factors you must consider while designing your website including the colour palette and the photos used. You would also need to figure out where exactly you should showcase all the important details such as exciting offers, travel packages and a contact form.
You can either go for a ready made travel website or opt for building your website with the help of Pathfndr. In addition to allowing you to personalise the look of your travel website by turning the content segments on or off; Pathfndr also makes it easy for you to upload special deals.
Step 5: Reach a wider audience
Now, the final step of ‘how to create a travel website’ is to build your audience. You can start with adding various pages to your website that would help your customers know what exactly you do. You can also start uploading blogs on your website regularly in order to share more information regarding your niche. Make sure that each content piece you add to your website is SEO-optimised so that it can rank on Google organically. You can also build well-designed landing pages for targeting your audience and use them for running optimised Google ads. All in all, there are plenty of ways to attract potential customers once you have your website in place.
Important Tips for Creating Your Travel Website
If you are still wondering how to create a travel website, then here are a few tips to make the process easy.
- Opt for a responsive design so that your travel website is easily accessible on desktop as well as mobile phones.
- Use a powerful Content Management System (CMS) in order to upload the content on the website with more ease.
- Upload HD images so that the overall quality of your website remains high.
- Display all the exciting discounts at the top so that your customers can make use of the offers available.
Things to Keep in Mind While Creating Your Travel Website
There are a few things to consider when you are confused about ‘how to create a travel website’. Below, we have mentioned some pointers that you need to keep an eye on while setting up your website.
- Make sure that the images you are using on your website are either copyright-free or can be bought from a reliable source such as Shutterstock.
- Ensure that the colour palette of your website is in alignment with your brand’s colour theme.
- Keep the website simple and showcase all the necessary information such as the popular packages on the homepage.
- Have your logo displayed at the top of your website for effective branding.
- Mention the call to actions on your website to encourage your customers to purchase your products or book your services.
- Keep the loading time low on your website to reduce the bounce rate.
- Ensure that the website is suitable for all kinds of internet browsers. So, it is suggested that you should test your website for different browsers beforehand.
In the digital era, it is highly important for you to set up your travel website so that you can reach a wider audience base. Be it selling your travel packages or showcasing the core identity of your business; your travel website plays a major role in establishing your online presence. So, build your own travel website now with Pathfndr and transform the way you offer travel solutions to your customers.