One of the bare truths with which travel agents have to function is that a crisis can hit their travel company at any time. We all witnessed what transpired during the Covid-19 pandemic period from early 2020 to the middle of 2021. Widespread panic and loss of life had set a chain reaction that saw […]
Author: varun
Owning and operating a travel company successfully is far more difficult than the naked eye can see. A lot goes on behind the hosting and the organising of tour packages. There is so much one has to put into the enterprise – an entire administration apparatus, swift communication channels, and arduous business-related miscellaneous errands. To […]
The travel and tourism industry has experienced a big boost in the last few years. Even the doom and lull of the Covid-19 pandemic have not been able to stall the progress of the sector for far too long. That being said, it is a well-known fact that travel companies routinely face a humongous amount […]
The travel and tourism industry is cut out for all those who are users of the social media platform Instagram. To excel in the current climate of the travel sector, one must be sufficiently able to muster an Instagram marketing checklist. This is because, in recent times, the power of social media platforms like Instagram […]
While dealing with the proposition of ‘how to get organic leads’, you have to keep in mind that generating organic leads for one’s travel business is not as easy as it may sound. But when you get the hang of it, it would most certainly help your business to grow at a rapid pace. In […]
Blogs are potent devices to raise awareness around any business, be it in the travel and tourism industry or otherwise. They help travel agencies garner newer clients and audiences. But in order to achieve propulsion and online visibility, your content has to have the right ingredients. This is where this Pathfndr article can help you, […]
What if we tell you that out of all forms of marketing email marketing gives back the loftiest return on investment (ROI)? The average return that one gets through email marketing stands at a staggering 36 USD per dollar spent. This figure is clearly very impressive, especially if you are owning a small to mid-level […]
As someone who is running a travel company, you should master the art of creating customised packages for your customers at a lightning pace. To reach that level of expertise, you need to get your basics of the trade right first. Since it has become common knowledge that more and more customers are shifting towards […]
The global travel and tourism industry has been seeing a boom in the last few years. People in every nook and corner of the world are keener than ever to see what a different part of the planet looks and feels like. Under these circumstances, travel portals such as Airbnb and Booking.com have made huge […]
The issue of cart abandonment is rampant and persistent in the world of online purchases. However, the abandonment of bookings in the travel industry margins out all types of online purchases with a high bookings aborted rate. In recent times, customer behavior in the travel industry has been more difficult to track than ever. Especially […]