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10 Important Metrics in the Pathfndr Backend and How You Can Use Them

Managing the backend of a travel business website requires going through extensive data collected from website users. This swathe of information needs to be well organized into segments so that it becomes useful for a better travel business analysis. Over time, the data collected and segmented can significantly contribute to creating future business strategies as […]

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How to Generate Sales Through Referral Programs for Travel Businesses?

As the online presence in the travel space has increased, so has the need to update your travel business via new strategies. One of the novel approaches in today’s market is the system of referrals.  A referral programme is a technique where a company finds and contacts consumers who appreciate or adore its brand and […]

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How to Create the Right Name for Your Tourism Business?

Choosing the right name for your business can be a challenging but crucial task. A good business name can help to establish your brand, attract customers, and build credibility and trust. However, finding the right name for business is not always easy, and it’s important to carefully consider all the factors that may affect your […]

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A Comprehensive Check-list for Booking Travel Agents

We look forward to a vacation far away on some exotic island or a jungle safari only when the daily chores of everyday life and the crushing deadlines weigh a bit too heavily on our shoulders.  For most of us, vacations are a prime time to relax, to forget about booking checklists and to-do lists, […]

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10 Useful Tools To Grow Your Travel Business

Running a business is no piece of cake, and being a travel business owner, you know that could not be more true. From managing customers and keeping up with the market to managing human resources and budgets, running a business can surely be overwhelming.  Now one sure can help you with suggestions to ease your […]

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How To Use Email Marketing To Turn Leads Into Loyal Customers?

The travel industry is fast becoming ultra-competitive with an increasing overall valuation every season. After the pandemic brought down domestic and international travel to a standstill back in 2020, the industry is now gaining a high growth momentum.  In all this, a travel operator’s responsibility to make the business stand out stands tall. In all […]

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How To Build An Email List For Your Travel Business?

Email marketing is one of the most powerful tools that businesses use for reaching out to their target audiences and customers, with travel businesses being no exceptions. As per a survey, as much as 80% of businesses globally use email marketing for new customer acquisition as well as sustenance. Another statistics that points towards the […]

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5 Lead Generation Platforms For Travel Agents

In the past few years, the travel industry, like many other industries, has undergone a transformation typically led by expansive digitisation. Over the years, travel has interestingly become one of the top 5 services that were accessed digitally. There has interestingly been a growing inclination of both customers and travel service providers towards digital platforms […]

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Top Paid & Free SEO Tools For Travel Businesses

Optimizing the travel website and making the most of digital opportunities to promote business is a critical aspect necessary for digital and overall success of a travel operator. The ever-growing opportunities available today to tap the digital space can be leveraged for travel business success with the help of various SEO tools available today. Manual […]

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7 Distribution Channels To Maximize Your Travel Bookings

As the travel and tourism industry regains its growth momentum, the conversion rate of travel enthusiasts to customers remains pretty high. And existing customers are of course looking out for better travel and tourism options. While the travel industry is placed on the hot seat of growth, restrategizing on the various distribution channels that a […]