The advent of the internet era catapulted the tour and travel sector to new heights. Travel agencies have joined the ranks of maps, tour guides, handbooks, and different internet sites where you can order a cab, book a hotel, or locate luggage storage. They all now have websites and smartphone applications. Tourists may now easily identify an appropriate service provider, but travel industry firms are at risk of becoming lost in the terabytes of data that customers encounter on the Internet.
By correctly identifying a name for travel agency, you inform your consumers about what your company manufactures or offers. It is especially important for a new firm looking to bring its brand to the public. It is much better for the business if a name can convey a brand narrative. Remember, brand association plays an important role in the growth of your business.
Furthermore, a well-thought-out name may aid in the development of a good perception of the organisation. People can form an opinion about a firm simply by hearing its name. As a result, the name should be appealing and distinctive to the public.
Why is the Name of Your Travel Agency so Important?
For every business nowadays, a unique, vibrant, significant, and memorable name is as essential as oxygen. Finding such a name is difficult, especially in this day and age when “everything had been developed before us” and many enterprise names are already used. Hundreds of hits in search engines with identical names is certainly not something you desire for your travel agency.
When someone searches for your travel agency on Google, you need a name for travel agency that will enable it to appear on the first page—and ideally, in the top spot—of search results. The name should elicit appropriate connotations with your services and allow no space for misinterpretation. It is vital to select a name that will be expressly connected with your firm, and of course, excellent quality service and content are required to accomplish this.
In this article, we will look at the ways you can come up with an attractive name for travel agency. Here are some methods and tips that you can use to pick a name for travel agency.
Understand your Travel Niche
There are hundreds of niches in the modern travel industry, and many more are added each year. Adventure travel, cultural tourism, medical tourism, nature & wildlife tourism, and spiritual & religious pilgrimages, are examples of these niches. Your agency’s name should represent the market you wish to attract. That is how you ensure that customers find your travel agency when they search for specific travel services you provide.
The choice of your name for travel agency also affects your company/ brand logo. Integration of the company logo and name will affect how people perceive your travel agency and the same can also be used to depict your travel niche. You can find some examples of travel niches in this blog.
Incorporate Your Company’s Personality
Even if you have just started out as a travel agency, you must have considered its brand characteristics. Do you want to depict your company as something tough or something soft? How do you want your target clients to perceive your agency? To learn about your company’s personality, you should carefully answer such questions. Once you’ve discovered it, you can incorporate it into your name for travel agency.
Make the Name Phonetically Sound
Let’s start with the basics. It’s critical to choose a name for travel agency that customers can easily pronounce. This would help in spreading the word about your travel agency organically. Euphony cannot be ignored since verbal communication is so important in our lives. It’s one thing to say, “Have you heard of something-Travel-something?” and quite another to say, “Have you heard of T-P-Z D-W-R… never mind, I’ll just send you the link.”
Associate Imagery with the Name
When you hear about a transport company called “Stairway to Hell”, you are immediately less inclined to want to have anything to do with it. It’s similarly a bad idea to call a restaurant “Tihar” because you immediately start picturing jail food. “Between Scylla and Charybdis” is another Greek mythology proverb that, when used as a name for travel agency, makes it obvious that it’s a one-way trip.
The name should represent the operations of your agency, showcase its greatest attributes, and trigger only good associations. Symbols and imagination are unquestionably beneficial. However, before you finalize the name for travel agency, make sure to thoroughly explore all of its meanings and interpretations. It is preferable to use travel company names that are not overly ambiguous.
Think About Your Long Term Goals
While your travel firm aspires to remain in a certain niche market, it will expand in the future. You will reach out to a new group of clients and enter new marketplaces. You might also provide fresh and beneficial services to clients. Your existing travel agency’s potential for growth is limitless.
If you choose a name for travel agency that simply refers to a certain market, geographic area, or group of clients, it will fail to represent the expansion. Assume you operate a café in your hometown and wish to extend it all over the world. You’ll undoubtedly select a name with worldwide appeal for your café.
You must ensure that the terms in your agency’s name are flexible enough to accommodate future development. Also, keep in mind that if the agency name changes, travel logos must be changed.
Be Original
You must set your travel agency apart from the thousands of others in the Travel, Touring, and related categories. Consumers will Google your travel agency, website, or mobile app, and you do not want to be on the final page, where no client will ever find you. Originality is too vague a concept to properly guide on how to accomplish it, thus you must approach this difficulty creatively.
For example, you may hold a social media name contest or brainstorm name ideas with your colleagues. It is not enough, however, to generate a list of name for travel agency suggestions and select the most appealing one. You must come up with a distinctive and unused name for your agency.
You are also required to do a market analysis to discover often-used and insignificant travel agency names. You can also generate a domain name along with the name of your travel agency.
Choose a Name That’s Easy to Remember
Attracting attention and staying in the thoughts of the customers are not the same thing. The distinction between memorable and unmemorable travel agency names is analogous to that between green glass and emerald. Certainly, a high level of quality will aid in making your organization, website, or app recognisable.
However, without a decent brand name, you’re just halfway there. Consider why Christopher Nolan’s Inception was not dubbed “Dreamers”. Because it does not fit the story’s mood, it simply does not elicit the appropriate connections.
Consumers will associate your name for travel agency with all of your commercial operations if they remember it. With a little imagination, the name may become slang. If that happens, it will be used in everyday life while still being linked with your firm in people’s minds. This is what happened to Google. You can go through this great piece on making an unforgettable business name.
Take a Look Around
You also need to think about your business rivals. To carve out a distinct position for your firm in your niche market, you must stand out in a variety of ways. As a result, your travel company name should be distinct from that of your rivals. You should create a list of their names to ensure that you do not use a similar name. Make a note of the characteristics of their names so you can learn how to design a distinct name that sticks out.
Last, But Not Least
Keeping all these tips and steps in mind will help you come up with a name for travel agency. The name of your travel agency will become your brand, and the success of your travel agency and customer feedback will all be associated with this brand.
Only by cultivating strong customer relations will you be able to build a brand image that will allow your travel agency to grow. Once you have decided on the name of your travel agency, Pathfndr can help you build an AI-powered website with a personalized Travel Operating System. You get access to a host of different features that allow you to customize the UI/UX and provide a unique booking experience with over 40 million mapped routes in the database.