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How To Optimize A Google Business Listing For Travel Agency

When a user searches for a travel agency, Google returns local search results with a list of all the major travel agents. Your business’s chances of climbing higher in the local search results could be improved by claiming and keeping an accurate Google Business Profile. Before understanding how you can optimize a Google business listing for travel agency, let’s learn more about Google My Business.

What is Google My Business? 

There is a good chance that you have previously come across many Google My Business listings. The Google My Business listing for travel agency generally includes information such as the business’s opening and closing times, location, contact information, and website address. There are reviews attached to the listing of each business by customers that can increase trustability. 

You can set up your Google My Business page and get it verified. You can also add images related to your business in order to entice more customers. Moreover, it also gives you access to various incredible features that enable you to engage with customers, showcase the events happening, and analyze data.

How to Optimize Google Business Listing for a Travel Agency?

A well-optimized Google business listing for a travel agency will be given preference over the competition whenever a prospective customer conducts a search for a trip. A profile that is actively maintained and a validated business are required for all of this. 

Creating a profile for your business on Google My Business will not cost you anything. Set up a free profile on Google and make full use of Google Search and Maps to get a head start on growing your consumer base. 

Fill Up All the Required Information

Make sure that you have shared all the required information for your Google My Business profile. It is essential that you do not skip any of the steps in order to achieve a top listing.

First of all, you will need to select whether your business type is online retail, local store or service business. Next, you’ll need to select the category of your business, i.e., travel agency.

To make Google business listing for travel agency, the following information will be required:

  • The name of your country and city
  • Your phone number and website address
  • Your mailing address for verification
  • The services offered by your business
  • The opening and closing hours of your business
  • Opt for whether you’d like the customers to message you
  • Add a small description of your travel agency

Google also gives you the option of getting a custom domain name for your website. Once you are done, all you have to do is wait for getting verified in order to make your business live. 

Add Photos and Videos

Displaying your excursions and activities in images is the most effective approach to getting people to make their reservations. You are able to post a wide variety of media to Google My Business, including videos, in order to entice potential customers to reach out to you. 

It is recommended that the Google business listing for travel agency should have high-quality multimedia. Also, you can encourage the customers to upload images of themselves enjoying their stay to your GMB profile. Moreover, increasing the frequency with which you upload new photos demonstrates to Google that you are actively maintaining your profile and keeping it up to date, both of which contribute to an increase in your ranking.

Ask for Google Reviews

A Google business listing for travel agency may also include reviews shared by customers. You may improve your chances of being displayed higher in search results by making your Google Reviews more recent, increasing their frequency, and making sure they are of a good enough quality. You can simply reach out to your customers after their tour and request them to share their reviews regarding your products and services on Google. You can also feel free to reply to their reviews in order to make your customers feel acknowledged. 

Share on Google Posts

Sharing Google Posts is an important part of optimizing your Google My Business profile. Think about the fact that people who scroll all the way down your listing are probably interested in the things that you have to offer. In addition, you can use Google posts to publicize sales and other deals. Use the Google My Business page to share information about your company, its services, upcoming events, and products. The “Updates” section that is located at the very bottom of your profile will then reflect these changes as they are made. The frequency with which one posts also transmits ranking signals to Google, similar to the positive ranking signals that are sent when an image is posted.

Answer Frequently Asked Questions

The Google business listing for travel agency also includes a list of FAQs. These questions may play a major role in influencing the decision of potential customers in regard to purchasing your products and services. Google allows anybody to post a question to the profile, and it’d be beneficial for both customers and your ranking to answer those questions as quickly as possible. In fact, it is possible to increase the visibility of your business profile in search results by providing answers to frequently asked questions that incorporate targeted keywords.

Showcase Your Products and Services

The Google business listing for travel agency can also include products and services. List names of the products or services you offer along with their description and pricing. When a user clicks on the item in a search results list, they will be shown the detailed description. 

Take Bookings on Google

When it comes to Google business listing for travel agency, the most recent tool introduced is ‘Reserve with Google’. This game-changing tool allows you to accept bookings and payments through your Google My Business listing. Guests will be able to view your real-time availability on your Google Business Profile and proceed with the booking process without having to navigate away from the page. Your reservation dashboard also allows you to keep track of everything happening with your reservations, including the automated updating of your inventory to reflect any new bookings.

View Google Listing Insights

Find out how people are searching for you so that you can optimize your SEO, and learn more about how your customers connect with your business by analyzing data on phone calls, reviews, reservations, and other aspects of customer interaction. Monitoring the effectiveness of your digital marketing initiatives are absolutely necessary. This way, you can improve your listing quickly and easily using the Insights area of your GMB dashboard where you can check out 

  • How customers came across your Google business listing for travel agency
  • Search queries made
  • Where your customers are finding you on Google
  • Actions that are taken by your customers
  • Direction requests made
  • Phone calls
  • What your travel agency is known for


If you want better results from your Google searches, make sure to see that all of the information you’ve included is accurate and up to date. Also, ensure that your Google business listing for travel agency contains all of the information that potential clients require in order to gain a better understanding of your business. Using Google My Business, tour agencies have the ability to improve their online presence and attract potential customers.  

A well-designed website is required in order to redirect the traffic from the Google business listing for travel agency. You can take the help of Pathfndr in order to launch your AI-powered website within a few minutes. You can take advantage of the features and support provided by Pathfndr. Not to mention, Pathfndr’s travel solution is powered by 100+ terabytes of the world’s travel data and is driven by 15+ algorithms. 

Pathfndr makes it an absolutely hassle-free affair to manage numerous hotel bookings, ticket reservations and more by creating a seamless booking flow for your customers.